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Master of Business Administration (MBA): Specialization in Marketing PDF Print E-mail

This Master of Business Administration (MBA) degree program with a specialization in Marketing is designed to help students understand the initiatives that help get goods or services to their targeted users or consumers by changing their behavior or influencing their ideas. Coursework is structured to assist students in the development of their goals as they acquire a comprehensive core of business knowledge in addition to specialized knowledge and skills common to industry-current marketing professionals.

Overview:

The goal of the MBA with a specialization in Marketing is to provide students with fundamental understanding of the key roles marketing professionals play in helping businesses stay competitive in today’s global marketplace.

In this business-focused curriculum, students can acquire an understanding of how marketing initiatives can help get goods or services to their targeted users or consumers by changing behaviors or influencing ideas.

Objectives:

The AACTD MBA with a specialization in Marketing offers students an opportunity to learn how marketing decisions get made at the international level. In this program, students can learn how to:

  • Adapt and innovate to solve problems.
  • Analyze various leader, follower, cultural and situational characteristics that contribute to leadership and adapt to the needs of situations, employees and co-workers.
  • Develop plans to improve business operations.
  • Recognize and manage potential ethical and legal conflicts.
  • Communicate effectively in business situations.
  • Use a systematic approach to the structure, implementation and analysis of marketing research.
  • Develop effective marketing research.
  • Evaluate marketing strategies of multinational corporations.
  • Develop a marketing plan to introduce a product or service into a foreign country.
  • and many more business-related skills.

CORE COURSES

In addition to core coursework that examines the planning, implementation, management and evaluation of corporate resources, products and assets, this MBA with a specialization in Marketing includes courses taught by instructors who have relevant career experience in the marketing industry. The experiences and firsthand perspectives they share in class can help prepare you for real-life challenges after you graduate.

CORE COURSES

  • Global Financial Management
  • Business Research for Decision Making
  • A Managerial Approach to Marketing
  • Strategic Management

SPECIALIZATION COURSES

  • Strategic Marketing
  • Research Methods in Marketing
  • International Marketing
  • Product and Brand Management
 

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