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Associate of Arts in Business Administration (AABA): Concentration in Visual Communication PDF Print E-mail

The Associate of Arts in Business Administration (AABA) degree program with a concentration in Visual Communication is designed to educate and develop artistic and imaginative students showing an interest in the fields of commercial art and design. The program emphasizes the development of the thinking process and the ability to solve design problems creatively, qualities common to many entry-level visual communication professionals.

Overview:

The goal of the AABA with a concentration in Visual Communication is to help students understand the principles, practical applications and methodologies used in completing competent and creative design solutions.

In this focused curriculum, students can have the opportunity to study design principles and techniques for the creation of visual solutions. They are also challenged to apply project management skills to design creative visual compositions.

Objectives:

The AACTD AABA with a concentration in Visual Communication provides a working knowledge of business fundamentals and applies it to the fields of commercial art and design. In this curriculum, students can learn how to:

  • Apply design principles and techniques to the creation of visual solutions.
  • Apply project management skills to design creative visual compositions.
  • Use research techniques and problem solving skills in the creation of projects.
  • Apply business and financial skills in the visual communication field.
  • and many more visual communication skills.

CORE COURSES

In addition to the general education requirements, the AABA with a concentration in Visual Communication includes the following courses, taught by instructors who have relevant career experience in the fields of commercial art and design. The experiences and firsthand perspectives they share in class can help prepare you for real-life challenges after you graduate.

CORE COURSES

  • Introduction to Business
  • Legal and Ethical Environment of Business
  • Principles of Accounting I
  • Microeconomics
  • Macroeconomics
  • Business Management and Leadership
  • Principles of Marketing
  • Lower Division Capstone

CONCENTRATION COURSE OPTIONS

  • Design Principles
  • Fundamentals of Color
  • Computer Design I
  • Drawing Concepts
 

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