Program Overview

The Master’s in Media and Communication Studies at American AACTD University prepares students to navigate and influence the evolving landscape of global media, digital communication, and public discourse. This interdisciplinary program blends theoretical foundations with practical applications, enabling graduates to become critical thinkers, ethical leaders, and skilled media professionals in an interconnected world.

Program Learning Outcomes

Graduates of the program will be able to:

• Critically analyze media texts, platforms, and institutions within historical, political, and cultural contexts.

• Apply advanced communication theories to real-world scenarios in journalism, public relations, advertising, and digital media.

• Design, conduct, and present original research using qualitative and/or quantitative methods.

• Develop ethical and strategic communication plans for diverse audiences and platforms.

• Master professional-level skills in multimedia production, content creation, and campaign development.

• Evaluate the impact of emerging technologies on media systems and communication practices.

Pathways Available

Upon graduation, students may:

• Enter the professional media industry (TV, film, digital platforms).

• Continue with a Ph.D. in Communication, Media Studies, or related fields.

• Pursue specialized certifications in digital communication, journalism, or strategic communication.

• Engage in policy advocacy or development communication at NGOs or international agencies.

Program Goals

• Equip students with critical and analytical tools to understand global media environments.

• Enhance students’ skills in research, storytelling, digital literacy, and ethical media practice.

• Foster innovation in media content and strategic communication.

• Prepare graduates for leadership roles in academia, industry, and government.

Possible Career Options

Graduates can pursue roles such as:

• Media Consultant

• Public Relations Manager

• Digital Marketing Strategist

• Investigative Journalist

• Communications Director

• Policy Analyst

• University Lecturer

• Film or Documentary Producer

• Social Media Manager

Program Curriculum & Structure with Learning Outcomes

Duration: 18–24 months (Full-Time or Part-Time)

Core Modules:

1. Media Theory and Cultural Studies
   Learning Outcome: Analyze and contextualize global media narratives and ideologies.

2. Research Methods in Media and Communication
   Learning Outcome: Develop and implement academically rigorous research projects.

3. Digital Communication and Social Media Strategy
   Learning Outcome: Design strategic online communication campaigns.

4. Global Media Policy and Ethics
   Learning Outcome: Evaluate regulatory frameworks and ethical dilemmas in media.

5. Multimedia Journalism or Strategic Communication Track
   Learning Outcome: Apply multimedia tools or strategic frameworks to produce content.

6. Media and Society: Critical Perspectives
   Learning Outcome: Examine the media’s role in shaping public opinion and policy.

Capstone Project / Thesis

Learning Outcome: Conduct independent research or produce a media project that demonstrates mastery of subject matter and methodological skills.

Assessment Methods

• Research papers and analytical essays

• Media production portfolios

• Group projects and case studies

• Presentations and oral examinations

• Capstone thesis or creative project

• Practical assessments (e.g., campaign design, media critique)

Entry Requirements

• A recognized Bachelor’s degree in Communication, Journalism, Social Sciences, Arts, or related fields.

• A minimum GPA of 2.75 on a 4.0 scale (or equivalent).

• English Language Proficiency (IELTS 6.5, TOEFL iBT 90, or equivalent).

• Statement of Purpose and CV/Resume.

• Two academic or professional references.

• (Optional) Portfolio for applicants with a creative or professional background.

Local and International Awards (Invented for Branding Purposes)

Students and graduates of this program may be eligible to apply for the following prestigious awards and recognitions:

Local Awards:

• AACTD Dean’s Award for Excellence in Media Research

• Innovation in Digital Journalism Award (Istanbul Media Forum)

• Civic Impact in Communication Award (in collaboration with local municipalities)

International Awards (affiliated or nominated for):

• Global Media Excellence Scholarship by the International Communication Association (ICA)

• UNESCO Young Communicators Award

• Emerging Voices in Digital Media Award (Media Futures Europe)

• British Council’s Global Alumni Media Impact Recognition