The Diploma of Marketing (DIP) program objective is to help students develop an understanding of consumer behavior and the broader environment within the operations of the organization, as well as developing skills in collecting, analyzing, and using information about customers, competitors, and the environment for managerial decisions. The Diploma of Marketing (DIP) program is offered online via distance learning. After evaluating both academic record and life experience, AACTD staff working in conjunction with Faculty and Academic Advisors will assist students in setting up a custom-made program, designed on an individual basis. This flexibility to meet student needs is seldom found in other distance learning programs. Our online program does not require all students to take the same subjects/courses, use the same books, or learning materials. Instead, the online Diploma of Marketing (DIP) curriculum is designed individually by the student and academic advisor. It specifically addresses strengths and weaknesses with respect to market opportunities in the student’s major and intended field of work. Understanding that industry and geographic factors should influence the content of the curriculum instead of a standardized one-fits-all design is the hallmark of AACTD’s unique approach to adult education. This philosophy addresses the dynamic and constantly changing environment of working professionals by helping adult students in reaching their professional and personal goals within the scope of the degree program.
Important: Below is an example of the topics or areas you may develop and work on during your studies. By no means is it a complete or required list as AACTD programs do not follow a standardized curriculum. It is meant solely as a reference point and example. Want to learn more about the curriculum design at AACTD?
Core Courses and Topics in Marketing:
- Consumer Behaviour
- Plan eMarketing Activities
- Manage Fundraising and Sponsorship
- Interpret Marketing Trends and Developments
- Implement Marketing Activities
- Conduct a Marketing Audit Introduction to Marketing
- Communication Investigation (Comprehensive Resume)
- Organization Theory (Portfolio)
- Experiential Learning (Autobiography)
- Academic Evaluation (Questionnaire)
- Fundament of Knowledge (Integration Chart)
- Fundamental Principles I (Philosophy of Education)
- Professional Evaluation (Self Evaluation Matrix)
- Development of Graduate Study Guarantee of an Academic Degree)
Research Project in Marketing:
Diploma Thesis Project
MBM300 Thesis Proposal
MBM302 Diploma Thesis (5,000 words)
Career Center Diploma of Marketing
Job Description Diplomas in Marketing
Marketing includes all activities that occur from the conception to the delivery of products or services. Students, who major in marketing, may learn about the six functional areas related to the marketing process – brand marketing, advertising, sales promotion, market research, sales, and retailing. In some cases, students might learn about product development, pricing, consumer decision making, legal aspects of marketing, and global marketing as well. Employers include large business and industrial firms but also smaller companies, private research organizations, and advertising agencies. Retail and wholesale trade, insurance, travel, and real estate are other areas where your training can open up job opportunities.
Skills for Success
- Able to analyze and interpret information
- Creative
- Very good communication skills
- Organizational skills
- Able to work as part of a team
- Able to work independently.
Employment Opportunities for Marketing field
- Account Representative
- Bank Officer
- Claim Adjustor
- Customer Services Manager
- Inventory Manager
- Marketing/Sales Manager
- Media Planner
- Public Relations Director
- Sales Representative
- Advertising Account Executiv
- Business Manager
- Consumer Loan Officer
- Development Officer
- Management Trainee>
- Media Analyst
- Product Manager
- Retail Store Manager
- Securities Broker