Empowering Future Leaders in Marketing Strategy, Digital Media, and Consumer Behavior
🎯 Program Goals
The Bachelor of Management: Marketing Major is designed to:
Equip students with a robust foundation in business management and specialized marketing knowledge.
Develop strategic thinkers capable of navigating the dynamic global marketplace.
Foster ethical decision-making and leadership in marketing practices.
✅ Program Learning Outcomes
Graduates of this program will be able to:
Apply core marketing principles, including product development, pricing strategies, distribution, and promotion.
Utilize market research tools and data analytics to evaluate consumer behavior and market trends.
Develop integrated marketing communication strategies across digital and traditional media.
Demonstrate ethical decision-making in marketing practices and global business contexts.
Apply project management and leadership skills in marketing team settings.
Formulate marketing strategies that support organizational goals and reflect global market trends.
📈 Pathways Available
Upon graduation, students may pursue:
Top-Up Degrees: One-year programs at partner universities in the UK, Europe, or North America.
Graduate Studies: Advanced degrees in Marketing, Business Administration (MBA), Digital Marketing, or Strategic Management.
Professional Certifications: Credentials such as CIM (Chartered Institute of Marketing), Google Digital Marketing, HubSpot, and Meta Blueprint.
💼 Possible Career Options
Graduates can explore roles including:
Marketing Manager
Digital Marketing Strategist
Brand Manager
Market Research Analyst
Public Relations Officer
E-Commerce Specialist
Advertising Executive
Product Manager
Media Planner
Social Media Manager
📚 Program Curriculum & Structure
Duration: 3–4 years (Full-time or Online)
Credits Required: 120–135 US Credit Hours (or equivalent ECTS)
Year 1: Foundation in Business and Management
Principles of Management
Introduction to Marketing
Microeconomics
Business Communication
Business Mathematics
Learning Outcome: Understand core business concepts and introductory marketing strategies.
Year 2: Intermediate Marketing and Strategy
Consumer Behavior
Financial Accounting
Market Research Techniques
Organizational Behavior
Business Ethics
Learning Outcome:
Apply marketing concepts to real-world business scenarios and analyze consumer data.
Year 3: Advanced Marketing & Digital Integration
Strategic Marketing Management
Digital and Social Media Marketing
Branding and Product Management
Marketing Analytics
Capstone Project
Learning Outcome: Synthesize digital tools and data to design impactful marketing strategies.
🧪 Assessment Methods
Case Study Analysis
Group Projects & Presentations
Online Portfolios
Exams and Quizzes
Research Reports
Final Year Capstone Marketing Campaign
Assessments align with international academic standards and industry expectations, fostering both theoretical knowledge and practical application.
📝 Entry Requirements
High school diploma or international equivalent (e.g., IB, BTEC Level 3, A-Levels).
English proficiency: TOEFL iBT 70+, IELTS 6.0+, or equivalent.
Interview or Statement of Purpose may be required.
Note: Advanced entry may be granted to holders of BTEC Level 4/5, HND, or other relevant diplomas.
🏆 Proposed Awards and Recognitions
To enhance the program’s visibility and credibility, the university may pursue or highlight the following recognitions:
Local Awards
“Best Marketing Innovation in Education” – Local Chamber of Commerce or Education Ministry
“Student Entrepreneurship Excellence Award” – National Youth Development Fund
International Awards & Memberships
Membership in the Chartered Association of Business Schools (UK)
Application for the QS Reimagine Education Awards (Marketing Category)
Recognition from the European Marketing Confederation (EMC)
Partnership or certification alignment with the Chartered Institute of Marketing (CIM)
Eligibility for AACSB or ACBSP accreditation for the business faculty
