Maximum credit awarded in this program for prior learning: 21 credits.

Program Learning Outcomes

Program-Specific Learning Outcomes

As a result of completing this program, students should be able to

• demonstrate knowledge and skills in identifying customer needs through market research, developing new products and services based on marketing strategy formulation, and promoting and distributing products and services with relevance in domestic and international settings.
• demonstrate a basic understanding of issues related to international trade controls, foreign trade operations, location of markets, negotiation practices, monetary issues and international public relations.
• exhibit entry-level marketing skills for use in government, industry and private sector organizations that engage in exporting or importing goods and services in world markets.
• obtain an in-depth understanding of consumer behavior, e-marketing, international marketing, marketing strategy, sales-force management and marketing research.

Global Program Learning Outcomes

The following global program learning outcomes are listed by knowledge, skill and behavior areas and increasing level of competence in accordance with PLAR criteria assessment sheets.

General Working Knowledge of Commerce and Business

As a result of completing this program, students should be able to

• show basic understanding of subject matter related to accounting, communication theory and practices, computing and information systems, management science, organizational behavior, economics, and business/commercial law.
• show understanding and ability to apply the subject matter in hypothetical situations.
• apply the subject matter in real situations.
• apply the subject matter critically and analytically.
• develop their own principles or models useful in management.

Individual Skills in Applying the Knowledge

As a result of completing this program, students should be able to

• apply knowledge in hypothetical situations.
• show understanding and ability to apply the subject matter in real life and simulated situations.
• apply the subject matter in real-life complex situations.
• assess and evaluate the experience and learn from it.
• provide a leadership role in coaching others.

Ability to Apply the Knowledge in a Team Setting

As a result of completing this program, students should be able to

• participate in a team environment.
• influence other team members.
• encourage participation by other team members.
• act as a team role model.
• perform in a formal team leadership role beyond work responsibilities, in community.

Communications

As a result of completing this program, students should be able to

• exhibit basic written and interpersonal competencies.
• provide some examples of successful written and verbal communication.
• show competent, consistent performance in communication.
• show exemplary communication patterns.
• provide leadership in coaching, training and supporting others.

Theories/Frameworks (Academic) Related to the Bachelor of Management Program

As a result of completing this program, students should be able to

• show awareness of theories.
• show understanding, syntheses, and integration of practical concepts into life and work.
• demonstrate some visible application of theory with everyday situations.
• exhibit involvement in organizational change based on theory and framework.
• monitor and assess organizational impacts and changes, and show ongoing personal theoretical development.

Critical Thinking

As a result of completing this program, students should be able to

• show a basic understanding of critical-thinking frameworks.
• demonstrate some aspects of critical thinking in some situations.
• demonstrate critical thinking in most situations.
• provide and exhibit critical thinking to complex tasks and multi-faceted projects.
• use knowledge and personal impact to create change.

Management Policy

As a result of completing this program, students should be able to

• demonstrate basic understanding of subject matter.
• show understanding and ability to apply the subject matter to hypothetical situations.
• apply the subject matter in real situations.
• apply the subject matter critically and analytically.
• develop their own principles or models useful in management.

Management Practice

As a result of completing this program, students should be able to

• demonstrate knowledge of basic information related to management and commercial practices.
• quote information with theoretical application.
• draw on information with practical application.
• evaluate strengths and weaknesses, solve problems and make recommendations in management and commercial practices.
• show ability to influence people and/or organizations in relation to management and commercial practices.

Adaptability

As a result of completing this program, students should be able to

• demonstrate awareness of their own adaptability.
• demonstrate awareness of situation and context adaptability.
• exhibit problem-solving, leading to a list of actions.
• make responsible choices among alternatives.
• provide continuous feedback and monitoring.

Creativity

As a result of completing this program, students should be able to

• demonstrate awareness of their own creativity.
• demonstrate awareness of situation and context creativity.
• exhibit problem-solving, leading to a list of actions.
• make responsible choice among alternatives.
• provide continuous feedback and monitoring.

Problem-Solving

As a result of completing this program, students should be able to

• show understanding of problem-solving frameworks.
• exhibit personal use of problem-solving approaches.
• provide appropriate organizational input into problem-solving.
• provide leadership.
• lead or coach others in problem-solving and decision-making for their organization and community.

Planning and Organizing

As a result of completing this program, students should be able to

• show basic planning and organizing skills.
• successfully plan personal management and accountability.
• provide leadership to others.
• plan and organize large groups.
• exhibit exemplary planning and organizing skills.

Knowledge in Electronic (Computer, Web, Communications) Media

As a result of completing this program, students should be able to

• use computer and communications media appropriately at a basic level.
• recognize implications of electronic media use.
• employ complex and innovative electronic media capacities.
• propose and invent novel applications of electronic media in management and commercial settings.
• inspire and encourage staff and others in business and commercial applications of electronic media.

Organizational Management

As a result of completing this program, students should be able to

• recall basic principles of organizational structure and functions.
• apply knowledge of organizational structure and management to accomplish business and commercial goals.
• show leadership and management capacity in some situations.
• show a consistent pattern of leadership and management capacity, and a potential for growth.
• assume and/or accept leadership roles appropriately and convincingly.

Management and Commercial Professionalism

As a result of completing this program, students should be able to

• show basic sound judgment and management behavior.
• apply knowledge of management environment, organizational structure and interests at stake in a conscious way.
• demonstrate appropriate wielding of authority and knowledge of structural capacities of their organization to achieve management and commercial goals.
• apply ethical and policy considerations in management and commercial spheres.
• exhibit sound, adept and advanced management and commercial practices based on structural and ethical foundations.

Possible Career Options

• Advertising Account Executive (Advertising Specialist)
• Art Director in advertising
• Wholesale/Retail Manager
• Market Researcher/Analyst
• Marketing Officer
• Public Relations Officer
• Sales and Advertising Professional
• Customer Account Manager
• Consultant
• Direct Sales Specialist
• Marketing Co-ordinator
• Promotion and Communication Officer
• Publicist
• Conference and Events Planner

* Entrance requirements vary among educational institutions. It is the students’ responsibility to research the entrance requirements of other educational institutions.